By all measures our project “SplashMaps” is turning out to be a success and is now a thiving business.
We launched the business in November, it gained over £8000 in crowd funding in December and in January we held our first show at the Outdoors Show. In terms of publicity our integrated marketing programme has led to 2 live radio appearances and 7 news slots on BBC Television News. We’ve featured in on-line media and when the TV programme Dragons Den came to visit us at our Outdoors Show they could not beat their way through the press to talk with us!
So why the clamour? Isn’t this just a very simple idea.
Innovation, of course, is not about the idea. It’s about putting the idea into action. And in part the interest is as much about how we created our proposition as it is about the fabulous product itself. So here’s what we’ve done.
3) We’ve done this with our future customers on-board
4) We’ve used the “crowd” to provide data, funding and product improvement ideas
5) Our physical product improves with every iteration and the range of products are targeted at key markets where we actually KNOW they are in demand.
Our result is a product that beats the physical and digital mapping competition on weight, size, clarity, handlability, durability, profitability and usability. Well, that’s what SplashMaps customers tell us anyway ;-).
Those that love to Adventure outdoors – They can be the first own the first leisure maps designed for the REAL outdoors!
Those that love Open Data– See the first solid state product based upon this phenomenon! Their support helps us create the tools that make the data ever more accessable and usable.
Those that support the outdoor adventure market – These maps fit in with initiatives and events that get people outdoors and active; SplashMaps is an ideal opportunity to get these initiatives associated with something truly innovative.
Those involved in Volunteer Data – SplashMaps represents a new way to get people engaged in the updates
The latest prototype of our SplashMap (Maps on fabric for the REAL outdoors) is a great final prototype and only minor tweeks needed before it goes to market.
Currently the prototype (covering the whole of the New Forest) is under test with the Duke of Edinburgh Award, the Triathalon community and Geocahers, Mountain bikers and walkers. See latest trials here. It’s been scrutinised by family and friends of course, but now we’ve run it past experts in graphic design, web design and business consultants.
The map’s been jumped on, stuffed up sleeves, screwed up, rained on, tugged, used to wipe up spills (and later washed)… and that was just at the excellent Southern Entrepreneurs Southampton branch networking event on Tuesday evening! The SplashMap came out of all this with some increadibly encouraging support and a heap of contacts and offers to help us reach the market. I am also confident the product will shake off anything the DOE and Triathaletes can throw at it having tested it many times with my New Force mountain bike friends.
Now that there is a priority date set by the intellectual property office (IPO) on our innovative design, it’s time to show the world!
you want to make an advanced order… Christmas is coming!
you can suggest contacts organising specific events where a bespoke map printed onto fabric will help in navigation and make a practical memento.
Why is dbyhundred involved? We are here to get geographic information into the hands of everybody. In creating this map we have combined the best sources of open geographic data available to demonstrate the value of these initiatives (thank you Ordnance Survey and OpenStreetMap!). We’ve had to create processes for combining sources, refining content and tailoring for specific usages and we have a forward plan to develop and automate new products both physical and on-line and some that bridge the two!