In the past two weeks I’ve been looking at plans for Horizon 2020, contributing to the consultation and sounding out experts from across Europe. We have plenty of time to look at it. It will launch only once the budget has been voted for. The earliest we can expect a launch will be at the end of 2014. But consultation is only possible now for 1 month to try and effect it’s construction.
In my experience of this consultation there is plenty for the Commission to work with. Here is my prescription for a successful funding scheme;
1) Make it properly SME friendly. If you’re small you don’t want your best chance of funding to be an enormous integrated project headed by one of the 5 typical system integrators in Europe ( or nearby). Most innovation comes from SMEs and often it comes from their own development. So quicker smaller solo or small group SME schemes please!
2) Some of the recent calls have been so heavily over subscribed that there is merely a 10 or 20% chance of success. This follows a very heavy application process. So please, let’s have a two stage process. A short and simple application, and more rigour demanded at the later stage of the application.
3) Less prescriptive calls. All projects are judged on their ability to advance the state of the art. Almost by definition this rules out the radical and can only accommodate the incremental innovations. Broad areas of societal challenge should be the limit of a call description.
4) More initiatives that encourage bottom-up innovation. The funding from the commission is already creating networks of excellence, but simple event led innovation incubators and networks would bring out much more innovation.
5) Broad trends like volunteer data need to be targeted and encouraged. The networked society is still an under utilised asset in Europe.
6) Initiatives to break the US dominance in social networks and the centralisation that happens to our data over there.
8) Initiatives that scale up the top class innovations from home countries rather than the default of selling out to non-European corporates. See Productiv in the UK. In this way we keep the essential skills and the greater part of the returns within Europe.
9) The EC needs to track the effectivity of these investments more effectively. How many businesses have prospered from post project activity? What contribution to the GDP? Actively engage the project community and use the dialogue to find “what happened next” and use this to quash the cynical.
10) Embrace the crowd funding trends. Why let a small group of experts vote when a large group can vote with their own funds?
These were my 10 for an improved funding structure in Europe. What are yours?
These days I spend quite a lot of time advising on data in Europe.
This week I’m in Brussels again; learning and helping with Cloud based collaborative projects.
Next week I’m back again for more!
On Friday next week I get to meet Marta Nagy-Rothengass, Head of Unit, European Commission DG CONNECT, DATA VALUE CHAIN in London as an expert in the field of Data. She’s seeking my views as an innovative start-up (SplashMaps) doing great things with Open Data and hopefully this will help on shaping R&D priorities of the Horizon 2020 work programme.
And on the 23rd of April I’ll be facilitating the Automotive Council and BIS sponsored event “Meet the Engineer!” innovation event.
On 24th April I will bring sensor technologies to the Automotive world as we explore what data can bring to Low Carbon vehicle technology with Productiv and their Radar club!
…and there should be time to launch a few more SplashMaps along the way!
Dbyhundred has had a very busy end of 2012 and beginning of 2013.
1. Dbyhundred is managing the marketing, PR and General Management for start-up, SplashMaps. In an beautifully coordinated piece of marketing we ran a campaign of Radio and TV PR for the business which uses crowd sourced and open data to make maps for the REAL outdoors.
The campaign was entirely “below the line”. It was tailored firstly to attract investment, achieving its target of £8000 from a community of 101 backers, and secondly to boost sales of the first two mapping areas, achieving the target of £2000 worth of sales and new distribution channels.
See the coverage of SplashMaps from the BBC. This was broadcast 6 times on the eve of the Outdoors Show. A staggering response in on-line sales and enthusiasm at the show demonstrate that this project has significant potential! https://www.youtube.com/embed/74iISyC6rB0
2. With Productiv we are helping with the industrialisation of low Carbon technology. David has taken the role of Innovation Manager. The plan is to boost the effectivity of the community of members, technologists and suppliers and users of Low C automotive technology.
3. Market research by dbyhundred has helped shape a business model for a new business developing safety systems for vulnerable road users. This bespoke work has now recommended targets and approaches for developing and implementing the technology and defining it as a proposition. “David’s work has given me amazing insight and confidence in my market strategy”, says Mike Walker, CycleSafe CEO.
2013 is busy, exciting and full of potential at dbyhundred! Please contact us for bidding, project management and location technologies. 07876 390 656.
“SplashMapsTM”; the latest technologies for the REAL outdoors no longer need batteries!
Hampshire based start-up SplashMapsTM begins a world-wide campaign to put stunningly practical maps into the hands of outdoor adventurers. By creating its own state-of-the art maps on waterproof, washable, and wearable fabrics the company makes maps designed for the REAL outdoors. With the latest in high performance fabrics and print technology the maps withstand the extremes of our weather and never need the delicate and frustrating folds you find in traditional paper and laminated maps.
But the novelty does not end there as Managing Director, David Overton, explains.
“Ordnance Survey (OS) have recently released some excellent digital data under their Open Data agreement” he said. “This has allowed us to combine OS data with the OpenStreetMap data to provide a totally new product that we can tailor to any outdoor adventurer’s needs!”.
The OpenStreetMap (OSM) is the Wikipedia of the mapping world, with all the data coming from “the crowd”. With its origins in the UK but now a global phenomenon, mapping enthusiasts are constantly updating the OSM database with highly detailed and increasingly reliable mapping in digital format. “The data we use is in a vector form,” says fellow Director, Arnulf Christl. “This means we can switch on and switch off certain types of content dependent upon the end use of the map. We can change colours and symbols used in the map and so are not restricted to the “normal” look of a paper map. We can even tailor the scale of the map dependent on how far you want to travel in your hobby…”, ever gone off the edge of a map whilst running or cycling? “…and we have developed technology that will allow users to select the point upon which to centre the map.”
As the OpenStreetMap is a truly global phenomenon, the business’ ambitions do not stop at our own shores. “There is a ready market in outdoor adventures and it’s growing fast,” says Overton. “Our research shows that mountain bikers and walkers prefer a scale somewhere between the two scales typically used in paper maps, so for our initial maps in the UK we are going for 1:40 000 and rolling out our first map in the New Forest”. And part of the beauty of this map is that you can always keep it close to hand by stuffing it in a sleeve, up your shorts or tying it around your head as a bandana, or your neck like a scarf.
The company plans to provide maps for each of the 15 national parks of Great Britain by April, by which time the user will be able to select anywhere in the country. Within 2013 the global offering will extend the company’s reach and international interest is already gathering pace.
“Already I am getting mail from enthusiasts in the USA who want to walk some of our great national trails in the UK” says Overton. “In fact we have even been asked to provide the map for the GeoNext conference in Australia”. Martin Von Wyss, the event organiser said he wants the map as the SplashMaps’ use of open and volunteered data “…represents a clever spin on the difficulty of publishing and distributing maps these days.” Indeed the potential for SplashMaps has now been spotted by the World Bank in humanitarian applications in Africa. Mark Iliffe, World Bank Geospatial Innovation Consultant said of the maps, “The paper maps produced just don’t stand-up in that environment, having something like a Splashmap would be fantastic.”
Overton showed SplashMapsTM to the mapping and technology experts at University College London for the recent #geomob gathering. At the event Gary Gale, Director of Places for Nokia, co-founder of WhereCamp EU: “It’s maptastic” and “Nice to see SplashMapsTM as a real tangible thing to hold, even if it is a prototype it’s still impressive”.
SplashMapsTM is being crowd-funded, and is one of the first ideas in the UK to use the Kickstarter platform to raise funds. The process is simple; if you like the idea of a SplashMapsTM, for example, you can make a pledge via the Kickstarter web site (just follow www.splashmaps.co.uk). Each pledge (anything between £1 and £750) gets a reward dependent upon how much is pledged. On the whole, you get a very good deal for making your pledge (thanks, maps, unique maps and invitations to a launch party are some of the rewards). But more importantly you’ll get a rosy glow of pride from supporting a fledgling innovative business and the open and volunteer data eco-systems it supports. If the company is successful in reaching its funding target those that made the pledges reap the rewards and SplashMapsTM gets some useful funds to develop the back-office technology and fund the early print-runs.
“This is a truly innovative project. We’re embracing the wisdom of crowds in both our funding and in our data content. Normally open data is only seen in digital applications. But by creating these maps we are[D1] making the open data ‘Tangible’ in order for people to see the value of the OpenStreetMap and the real benefits Tim Berners-Lee envisaged of open data initiatives at places like the Ordnance Survey,” says Overton. “We are also working to encourage more contributors to the OSM to ensure this valuable resource becomes the best source of consistent mapping across the globe”.
Other quotations from key people in the geo-technology market:
Ed Parsons, the Geospatial Technologist of Google: “Great stuff .. can’t wait to use my SplashMap – Good luck David and Arnulf !!”
Ian Holt, Geospatial Developer Evangelist, Ordnance Survey “Ever thought that your nice walking map is big, awkward, gets soggy in the rain, cannot possibly be folded back into its original shape? Well what you need is a map from the guys at Splashmaps!”
Jennifer Allen, Business Analyst at Nokia “I like maps. And I like when people do clever things with them too.”
SplashMapsTM is a Limited company based in Chandlers Ford Hampshire and was incorporated in November 2012.
David Overton was the Innovation Manager at Ordnance Survey before starting his own consultancy, dbyhundred Ltd in 2009. Since then he has been consulting, project and bid managing on some of the most influential European projects concerning geographic information. Recent successes include winning the Geospatial World Forum award for implementing European spatial data policy with the ESDIN project (a European Spatial Data Infrastructure) and successfully winning a bid for a Euro 14M expansion of this work to create a European Location Framework together involving 30 partners.
Arnulf Christl is a spatial systems architect and has worked around making digital maps for two decades. He is an Open Source advocate and charter member of the Open Source Geospatial Foundation which he co-founded in 2006. Since OSGeo’s inception he helped to shape the organization as a member of the board of directors and was OSGeo’s president in the past four years. Outside this volunteer time he consults to National Mapping Agencies around the world helping them to design, set up and organize map and data services to serve the public interest.
Those that love to Adventure outdoors – They can be the first own the first leisure maps designed for the REAL outdoors!
Those that love Open Data– See the first solid state product based upon this phenomenon! Their support helps us create the tools that make the data ever more accessable and usable.
Those that support the outdoor adventure market – These maps fit in with initiatives and events that get people outdoors and active; SplashMaps is an ideal opportunity to get these initiatives associated with something truly innovative.
Those involved in Volunteer Data – SplashMaps represents a new way to get people engaged in the updates
The latest prototype of our SplashMap (Maps on fabric for the REAL outdoors) is a great final prototype and only minor tweeks needed before it goes to market.
Currently the prototype (covering the whole of the New Forest) is under test with the Duke of Edinburgh Award, the Triathalon community and Geocahers, Mountain bikers and walkers. See latest trials here. It’s been scrutinised by family and friends of course, but now we’ve run it past experts in graphic design, web design and business consultants.
The map’s been jumped on, stuffed up sleeves, screwed up, rained on, tugged, used to wipe up spills (and later washed)… and that was just at the excellent Southern Entrepreneurs Southampton branch networking event on Tuesday evening! The SplashMap came out of all this with some increadibly encouraging support and a heap of contacts and offers to help us reach the market. I am also confident the product will shake off anything the DOE and Triathaletes can throw at it having tested it many times with my New Force mountain bike friends.
Now that there is a priority date set by the intellectual property office (IPO) on our innovative design, it’s time to show the world!
you want to make an advanced order… Christmas is coming!
you can suggest contacts organising specific events where a bespoke map printed onto fabric will help in navigation and make a practical memento.
Why is dbyhundred involved? We are here to get geographic information into the hands of everybody. In creating this map we have combined the best sources of open geographic data available to demonstrate the value of these initiatives (thank you Ordnance Survey and OpenStreetMap!). We’ve had to create processes for combining sources, refining content and tailoring for specific usages and we have a forward plan to develop and automate new products both physical and on-line and some that bridge the two!
The UK’s team that looks after European FP7 funding for collaborations invited me to a workshop and briefing. As an enticer they promised to share their views on the forthcoming Horizon 2020 plans from Europe which will replace the current funding frameworks (CIP, FP7 etc.).
I am not alone in thinking that the changes proposed (and not yet agreed) will miss deadlines in 2013 leading to a significant gap between the closure of the current funding cycles and the beginning of 2020. If there’s no other message to take from this blog… LOOK AT THE current FP7 offerings NOW! Forthcoming Deadlines at December 4th and January 15th are still feasible for these 75% funded projects (of course I can help… see later ;-)). These final calls in the FP cycle access the largest amount of money every provided, so the chances appear strong for your success! Waiting for the CIP call may be a good idea (draft in my possession and publishing in January), but will be a lower reward typically at just 50% funding.
So what’s new in Horizon 2020? A consolidation of all the funding types appears to be a typical attempt to simplify the process, but really it just chunks-up the funding in a different way. If your research is anywhere near generic in a realm like ICT, then the right call for you could be found in any one of the social challenges. Or perhaps you’d identify more with a “Key Enabling Technology” pilot which will be multidisciplinary, cutting across many technology areas with a bias towards convergence and integration. A lot of emphasis is on initiatives that will help projects “cross the valley of death” between research and the market. So as you would imagine a greater portion of the money is directed toward Innovation rather than pure R&D.
Venture capital features as a new element. In the group of learned FP7 gurus in the BIS on Tuesday this was seen as a nod toward the SME’s as a new plan to address the co-funding issues that always arise.
For a heads up, here are the slides on Horizon 2020 from the FP7 UK guys ict – h2020 v 0_7
If you do research, innovation, business and collaborations or want to expand your influence, motivate your people and gain from this significant amount of Euro cash, please get in touch with me to improve your chances of success.