Dbyhundred has had a very busy end of 2012 and beginning of 2013.
1. Dbyhundred is managing the marketing, PR and General Management for start-up, SplashMaps. In an beautifully coordinated piece of marketing we ran a campaign of Radio and TV PR for the business which uses crowd sourced and open data to make maps for the REAL outdoors.
The campaign was entirely “below the line”. It was tailored firstly to attract investment, achieving its target of £8000 from a community of 101 backers, and secondly to boost sales of the first two mapping areas, achieving the target of £2000 worth of sales and new distribution channels.
See the coverage of SplashMaps from the BBC. This was broadcast 6 times on the eve of the Outdoors Show. A staggering response in on-line sales and enthusiasm at the show demonstrate that this project has significant potential! https://www.youtube.com/embed/74iISyC6rB0
2. With Productiv we are helping with the industrialisation of low Carbon technology. David has taken the role of Innovation Manager. The plan is to boost the effectivity of the community of members, technologists and suppliers and users of Low C automotive technology.
3. Market research by dbyhundred has helped shape a business model for a new business developing safety systems for vulnerable road users. This bespoke work has now recommended targets and approaches for developing and implementing the technology and defining it as a proposition. “David’s work has given me amazing insight and confidence in my market strategy”, says Mike Walker, CycleSafe CEO.
2013 is busy, exciting and full of potential at dbyhundred! Please contact us for bidding, project management and location technologies. 07876 390 656.